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How Much Is a Yoga Six Franchise? 

If you’ve ever walked past a polished boutique yoga studio and wondered what it would cost to run one yourself, you’re not alone. The wellness industry is exploding, and Yoga Six has become one of the most recognizable names in modern yoga studios. It’s part of the Xponential Fitness family, which also includes heavy-hitting brands like CycleBar, Pure Barre, and Club Pilates.

Thinking about owning a fitness business that’s both profitable and fulfilling? If you’re considering franchising in the booming boutique fitness industry, YogaSix might be on your radar. This modern yoga brand is growing fast — but what does it really cost to open a YogaSix studio, and how much money can you make from it?

In this guide, we’ll break down everything you need to know about YogaSix franchise costs, potential earnings, and whether it’s a good investment in 2024. Let’s dive in.

What Is YogaSix?

Let’s start with the basics.

YogaSix is a rapidly growing franchise under the Xponential Fitness family, which also owns other popular boutique fitness brands like CycleBar, Pure Barre, and Club Pilates. The YogaSix experience is designed to make yoga accessible and inclusive — it leans away from spiritual elements and focuses more on stretching, strength, balance, and movement.

Their studios offer six class types (hence the name “YogaSix”), catering to all skill levels — from newbies to seasoned yogis.

Why Franchise with YogaSix?

So, why are entrepreneurs drawn to YogaSix?

The boutique fitness industry is booming. Consumers are shifting away from big-box gyms and looking for personalized, connected experiences — like yoga, barre, and cycling classes.

Here are a few reasons why YogaSix stands out:

• Growing market: Boutique fitness is projected to keep expanding, appealing to a wide demographic.
• Support from Xponential Fitness: Backed by a strong franchisor with a proven system.
• Diverse revenue streams: Income doesn’t just come from memberships — there’s also retail, teacher training, and add-on services.
• Wellness-oriented lifestyle: You’re promoting health, mindfulness, and community — all growing values post-pandemic.

That all sounds great, right? But let’s talk numbers now.

But the big question most future business owners want answered is simple:

How much is a Yoga Six franchise, really?

The short answer:
Owning a Yoga Six franchise typically requires a total investment between $294,836 and $499,236 in 2025.

The long answer?
It depends on a lot more than just the franchise fee. Let’s break everything down in a clear, realistic, human way so you know exactly what you’re getting into — not just the cost, but the potential earnings, risks, and long-term value.

What Makes Yoga Six Unique?

Before talking money, it helps to understand the brand you’re investing in.

Yoga Six isn’t the type of yoga studio centered around silence and meditation. Instead, it leans into movement, energy, and athletic flow styles. The studio experience feels modern: upbeat playlists, intentional lighting, and class formats designed to meet people where they are, whether they’re athletes, beginners, or flexible only on weekends.

The six class types — Restore, 101, Slow Flow, Hot, Power, and Sculpt — keep the programming simple yet versatile.

From a business perspective, this is important.
A franchise that appeals to different fitness levels attracts a wider audience and maintains membership retention.

Why People Consider Investing in Yoga Six

The boutique fitness sector is one of the fastest-growing corners of the fitness world. More people want classes that feel personal, consistent, and community-driven. Yoga Six checks those boxes.

Here are some of the biggest reasons entrepreneurs choose it:

1. Strength of the Xponential Fitness Network

Being part of a major franchise group means you’re not alone. Marketing support, operational playbooks, proven systems, and national brand recognition all work in your favor.

2. Recurring Membership Model

Unlike traditional gyms, boutique fitness often enjoys strong subscription-style revenue. Once people find a class they love, they tend to stick with it.

3. High Demand for Wellness

Yoga isn’t going anywhere. If anything, more people are turning to it for stress relief, flexibility, mobility, and strength.

4. Multiple Revenue Points

Memberships bring in the bulk of earnings, but studios also make money through:

• Retail merchandise

• Workshops

• Teacher training

• Private sessions

This helps balance slow seasons or dips in membership.

Now that we understand the appeal, let’s look at the real financial commitment.

How Much Is a Yoga Six Franchise in 2025?

Here’s the number that matters most:

Total Estimated Investment: $294,836 to $499,236

This is the full cost to open a Yoga Six studio from start to finish.
The range is wide because rent, build-out costs, and labor differ by location.

Below is a breakdown of each major expense so nothing is left vague.

Franchise Cost Breakdown

1. Franchise Fee — $60,000

This is the fee paid upfront to secure your territory and gain rights to operate under the Yoga Six brand. It covers training, support, and access to the operational systems.

2. Leasehold Improvements — $147,500 to $257,500

This is often the biggest cost.
You’ll need to transform a regular commercial space into a polished yoga studio that matches brand standards:

• Soundproofing

• Locker areas

• Flooring

• Reception space

• Lighting

• Bathrooms

Think of it as building the atmosphere that Yoga Six is known for.

3. Equipment and Signage — $35,000 to $55,000

This includes:

• Yoga mats

• Sound system

• Mirrors

• Lighting

• Studio décor

• Branded signage

• Shelving and displays

These aren’t optional. They are essential for both functionality and brand consistency.

4. Initial Marketing — about $10,000

When a new studio launches, you need early momentum. Yoga Six requires a marketing push to build awareness and presell memberships before opening day.

5. Working Capital — $20,000 to $30,000

Even the most profitable businesses don’t earn profit immediately.
Working capital covers expenses for the first few months until cash flow stabilizes.

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Ongoing Fees After the Studio Opens

The initial investment isn’t the only financial commitment. Once your studio is open, you’ll have weekly or monthly fees:

Royalty Fee — 7% of Gross Sales

Paid weekly, this covers ongoing support, corporate guidance, and brand maintenance.

Marketing Fee — 2% of Gross Sales

Also weekly. This funds national campaigns, brand partnerships, and digital marketing.

Together, that’s roughly 9% of your revenue — pretty standard for boutique fitness franchises.

How Much Does a Yoga Six Franchise Owner Make?

Knowing the costs is one thing.
Understanding the earning potential is what really helps you decide.

Based on recent system-wide data:

Average Annual Revenue: About $392,000

Some studios earn significantly more, especially in high-density or high-income neighborhoods. Others earn less depending on local competition and population.

Estimated Net Profit: $66,000 to $124,000 per year per studio

This range accounts for:

• Membership demand

• Rent and overhead

• Payroll

• Local marketing

• Class capacity

• Efficiency of operations

Owners who are hands-on, engaged in the community, and build strong teams typically earn toward the higher end of the range.

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Example Profit Breakdown

Let’s walk through a realistic example using a hypothetical annual revenue of $390,000.

Common Expenses:

• Rent + utilities: ~$100,000

• Staff salaries/instructors: ~$120,000

• Royalties + marketing fees: ~$35,000

• Other expenses (cleaning, admin, insurance): ~$50,000

Estimated Profit: ≈ $85,000

This is in line with the average boutique studio profit margin of 15%–25%.

Some franchisees do even better, especially when they run multiple locations.

What Influences Your Profitability?

1. Location Quality

High foot traffic, strong income demographics, and accessibility all matter.

2. Owner Involvement

Studios run by active owners tend to show stronger retention and better culture.

3. Instructor Quality

Great instructors are the heart of a boutique studio. They influence membership loyalty more than anything else.

4. Pre-Sales Success

Selling memberships before opening day creates immediate cash flow.

5. Community Engagement

Events, partnerships, and local marketing make a big difference in visibility.

Advantages of Owning a Yoga Six Franchise

✔ Strong Brand Recognition

Customers trust a name they’ve seen before.

✔ Clear Operational System

No reinventing the wheel. The playbook is already built.

✔ Growing Industry

Wellness and mindful movement are in high demand.

✔ Scalable Business Model

Most multi-unit owners say the second location is easier than the first.

✔ Flexible Lifestyle

Many franchisees choose this business because it aligns with health and balance.

Challenges You Should Be Aware Of

Every business has risks. Here are the realistic ones:

1. High Monthly Overhead

Rent, payroll, and royalty fees must be managed carefully.

2. Boutique Fitness Competition

Pilates, HIIT, barre, and cycling studios compete for similar customers.

3. Seasonal Membership Fluctuations

January booms, summer slows — cash flow planning matters.

4. Staffing Issues

Reliable instructors can be hard to find and retain.

5. Upfront Cost

Nearly $300K to $500K is a significant investment, especially for first-time entrepreneurs.

Is a Yoga Six Franchise Worth the Investment?

A Yoga Six franchise may be a strong fit if you:

• Enjoy health and wellness

• Want a business with community impact

• Prefer a structured franchise system

• Have the capital or financing to support the investment

• Are ready to manage people and lead a team

For many owners, the mix of profit, lifestyle flexibility, and brand support makes Yoga Six a rewarding choice.

If you’re hoping for passive income with minimal involvement, this may not be the best fit.
But if you’re passionate about fitness and want to build a local wellness community, Yoga Six can be a solid path.

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Final Answer: How Much Is a Yoga Six Franchise?

To summarize everything clearly:

Total Investment:

$294,836 to $499,236

Franchise Fee:

$60,000

Annual Owner Profit Potential:

$66,000 to $124,000+

Opening a Yoga Six studio isn’t cheap, but many owners find the combination of financial return and personal fulfillment to be worth the investment.

Example Profit Breakdown

Let’s use an estimated annual revenue of $390,000.

Expenses:

• Rent & overhead: ~$100,000

• Payroll & instructors: ~$120,000

• Royalties + marketing fees: ~$35,000

• Other operational costs: ~$50,000

Estimated Profit:

≈ $85,000 per year

This aligns with average boutique fitness profit margins (15–25%).

Your Long-Term Earning Potential

One of the biggest advantages of joining YogaSix is scalability.

After successfully running one studio:

• Opening the second becomes much easier

• Costs often decrease because you understand the model

• Multi-unit owners typically earn much higher combined income

Several franchisees operate 3–10+ studios, significantly boosting annual revenue.

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Risks to Consider

Every business has challenges. For YogaSix, common risks include:

High Operating Costs

Rent and payroll are major expenses for boutique fitness studios.

Competition

You’ll compete with Pilates, HIIT, spin studios, and independent yoga studios.

Seasonal Fluctuations

January booms, summer dips — cash flow management matters.

With strong management and consistent local marketing, these risks can be managed effectively.

Is YogaSix the Right Franchise for You?

Ask yourself:

• Do I care about wellness and community?

• Am I comfortable managing staff and daily operations?

• Can I afford the investment and wait a few months to reach profitability?

If you answered yes, YogaSix could be a strong long-term business.

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Final Thoughts: Is YogaSix Worth It in 2025?

Owning a YogaSix franchise can be both profitable and rewarding. With startup costs between $294K and $499K, it’s a serious investment — but potential returns ranging from $66K to $124K annually make it attractive for entrepreneurs passionate about fitness and community impact.

If you’re ready to dive into the wellness industry with a proven, fast-growing brand, YogaSix might be the opportunity you’ve been waiting for.