How much is a Yoga Six franchise
If you’ve ever walked past a polished boutique yoga studio and wondered what it would cost to run one yourself, you’re not alone. The wellness industry is exploding, and Yoga Six has become one of the most recognizable names in modern yoga studios. It’s part of the Xponential Fitness family, which also includes heavy-hitting brands like CycleBar, Pure Barre, and Club Pilates.
Thinking about owning a fitness business that’s both profitable and fulfilling? If you’re considering franchising in the booming boutique fitness industry, YogaSix might be on your radar. This modern yoga brand is growing fast — but what does it really cost to open a YogaSix studio, and how much money can you make from it?
In this guide, we’ll break down everything you need to know about YogaSix franchise costs, potential earnings, and whether it’s a good investment in 2024. Let’s dive in.
Let’s start with the basics.
YogaSix is a rapidly growing franchise under the Xponential Fitness family, which also owns other popular boutique fitness brands like CycleBar, Pure Barre, and Club Pilates. The YogaSix experience is designed to make yoga accessible and inclusive — it leans away from spiritual elements and focuses more on stretching, strength, balance, and movement.
Their studios offer six class types (hence the name “YogaSix”), catering to all skill levels — from newbies to seasoned yogis.
So, why are entrepreneurs drawn to YogaSix?
The boutique fitness industry is booming. Consumers are shifting away from big-box gyms and looking for personalized, connected experiences — like yoga, barre, and cycling classes.
Here are a few reasons why YogaSix stands out:
That all sounds great, right? But let’s talk numbers now.
But the big question most future business owners want answered is simple:
The short answer:
Owning a Yoga Six franchise typically requires a total investment between $294,836 and $499,236 in 2025.
The long answer?
It depends on a lot more than just the franchise fee. Let’s break everything down in a clear, realistic, human way so you know exactly what you’re getting into — not just the cost, but the potential earnings, risks, and long-term value.
Before talking money, it helps to understand the brand you’re investing in.
Yoga Six isn’t the type of yoga studio centered around silence and meditation. Instead, it leans into movement, energy, and athletic flow styles. The studio experience feels modern: upbeat playlists, intentional lighting, and class formats designed to meet people where they are, whether they’re athletes, beginners, or flexible only on weekends.
The six class types — Restore, 101, Slow Flow, Hot, Power, and Sculpt — keep the programming simple yet versatile.
From a business perspective, this is important.
A franchise that appeals to different fitness levels attracts a wider audience and maintains membership retention.
The boutique fitness sector is one of the fastest-growing corners of the fitness world. More people want classes that feel personal, consistent, and community-driven. Yoga Six checks those boxes.
Here are some of the biggest reasons entrepreneurs choose it:
Being part of a major franchise group means you’re not alone. Marketing support, operational playbooks, proven systems, and national brand recognition all work in your favor.
Unlike traditional gyms, boutique fitness often enjoys strong subscription-style revenue. Once people find a class they love, they tend to stick with it.
Yoga isn’t going anywhere. If anything, more people are turning to it for stress relief, flexibility, mobility, and strength.
Memberships bring in the bulk of earnings, but studios also make money through:
Retail merchandise
Workshops
Teacher training
Private sessions
This helps balance slow seasons or dips in membership.
Now that we understand the appeal, let’s look at the real financial commitment.
Here’s the number that matters most:
This is the full cost to open a Yoga Six studio from start to finish.
The range is wide because rent, build-out costs, and labor differ by location.
Below is a breakdown of each major expense so nothing is left vague.
This is the fee paid upfront to secure your territory and gain rights to operate under the Yoga Six brand. It covers training, support, and access to the operational systems.
This is often the biggest cost.
You’ll need to transform a regular commercial space into a polished yoga studio that matches brand standards:
Soundproofing
Locker areas
Flooring
Reception space
Lighting
Bathrooms
Think of it as building the atmosphere that Yoga Six is known for.
This includes:
Yoga mats
Sound system
Mirrors
Lighting
Studio décor
Branded signage
Shelving and displays
These aren’t optional. They are essential for both functionality and brand consistency.
When a new studio launches, you need early momentum. Yoga Six requires a marketing push to build awareness and presell memberships before opening day.
Even the most profitable businesses don’t earn profit immediately.
Working capital covers expenses for the first few months until cash flow stabilizes.
The initial investment isn’t the only financial commitment. Once your studio is open, you’ll have weekly or monthly fees:
Paid weekly, this covers ongoing support, corporate guidance, and brand maintenance.
Also weekly. This funds national campaigns, brand partnerships, and digital marketing.
Together, that’s roughly 9% of your revenue — pretty standard for boutique fitness franchises.
Knowing the costs is one thing.
Understanding the earning potential is what really helps you decide.
Based on recent system-wide data:
Some studios earn significantly more, especially in high-density or high-income neighborhoods. Others earn less depending on local competition and population.
This range accounts for:
Membership demand
Rent and overhead
Payroll
Local marketing
Class capacity
Efficiency of operations
Owners who are hands-on, engaged in the community, and build strong teams typically earn toward the higher end of the range.
Let’s walk through a realistic example using a hypothetical annual revenue of $390,000.
Rent + utilities: ~$100,000
Staff salaries/instructors: ~$120,000
Royalties + marketing fees: ~$35,000
Other expenses (cleaning, admin, insurance): ~$50,000
This is in line with the average boutique studio profit margin of 15%–25%.
Some franchisees do even better, especially when they run multiple locations.
High foot traffic, strong income demographics, and accessibility all matter.
Studios run by active owners tend to show stronger retention and better culture.
Great instructors are the heart of a boutique studio. They influence membership loyalty more than anything else.
Selling memberships before opening day creates immediate cash flow.
Events, partnerships, and local marketing make a big difference in visibility.
Customers trust a name they’ve seen before.
No reinventing the wheel. The playbook is already built.
Wellness and mindful movement are in high demand.
Most multi-unit owners say the second location is easier than the first.
Many franchisees choose this business because it aligns with health and balance.
Every business has risks. Here are the realistic ones:
Rent, payroll, and royalty fees must be managed carefully.
Pilates, HIIT, barre, and cycling studios compete for similar customers.
January booms, summer slows — cash flow planning matters.
Reliable instructors can be hard to find and retain.
Nearly $300K to $500K is a significant investment, especially for first-time entrepreneurs.
A Yoga Six franchise may be a strong fit if you:
Enjoy health and wellness
Want a business with community impact
Prefer a structured franchise system
Have the capital or financing to support the investment
Are ready to manage people and lead a team
For many owners, the mix of profit, lifestyle flexibility, and brand support makes Yoga Six a rewarding choice.
If you’re hoping for passive income with minimal involvement, this may not be the best fit.
But if you’re passionate about fitness and want to build a local wellness community, Yoga Six can be a solid path.
To summarize everything clearly:
$294,836 to $499,236
$60,000
$66,000 to $124,000+
Opening a Yoga Six studio isn’t cheap, but many owners find the combination of financial return and personal fulfillment to be worth the investment.
Let’s use an estimated annual revenue of $390,000.
Expenses:
Rent & overhead: ~$100,000
Payroll & instructors: ~$120,000
Royalties + marketing fees: ~$35,000
Other operational costs: ~$50,000
Estimated Profit:
This aligns with average boutique fitness profit margins (15–25%).
One of the biggest advantages of joining YogaSix is scalability.
After successfully running one studio:
Opening the second becomes much easier
Costs often decrease because you understand the model
Multi-unit owners typically earn much higher combined income
Several franchisees operate 3–10+ studios, significantly boosting annual revenue.
Every business has challenges. For YogaSix, common risks include:
Rent and payroll are major expenses for boutique fitness studios.
You’ll compete with Pilates, HIIT, spin studios, and independent yoga studios.
January booms, summer dips — cash flow management matters.
With strong management and consistent local marketing, these risks can be managed effectively.
Ask yourself:
Do I care about wellness and community?
Am I comfortable managing staff and daily operations?
Can I afford the investment and wait a few months to reach profitability?
If you answered yes, YogaSix could be a strong long-term business.
Owning a YogaSix franchise can be both profitable and rewarding. With startup costs between $294K and $499K, it’s a serious investment — but potential returns ranging from $66K to $124K annually make it attractive for entrepreneurs passionate about fitness and community impact.
If you’re ready to dive into the wellness industry with a proven, fast-growing brand, YogaSix might be the opportunity you’ve been waiting for.
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